Alternativ

As part of the Myplanet Fellowship program, I worked with a team of designers and developers on building this site, following principles of agile development and user-centered design. Initially paired with a furniture retailer in Toronto, we created the Alternativ site as a way to address a problem that potential customers are unaware of most furniture brands, beyond the big Swedish chain.

I acted as product manager, ensuring that our goals were met each week. In addition, I worked on content creation (copywriting and graphic design of image assets), developed surveys to conduct user research, and created the SQL database to store all of the furniture information.

Final site prototype:  Myplanet Fellowship project: Alternativ

Screenshots:

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User Research:

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